Ringht now: See the full documentary streamed at the Swedish business magazine Veckans Affärer


– The Swedish business magazine Veckans Affärer thought the documentary to be of such interest for their readers that they decided to stream the full length film through their website.

”True Intention mirrors a synergy between art, philosophy, entrepreneurship and organizational development. Through the camera lens, we see the future being shaped – here and now.”

//Helene Hildur W. artist and curator

The documentary True Intention follows the collaboration between the artist Linda Nordfors and the packaging company BillerudKorsnäs. BillerudKorsnäs’ brand is reflected and transformed through Linda and the process results in a future lab at The Museum of Science and Technology in Stockholm. This is a intimate and sincere story of an art and business collaboration for a sustainable future.

The film is in Swedish with English subtitles.

Directed by Ronnit Hasson.